by SX Arya | May 29, 2026 | SEM Guides
CTR, or Click-Through Rate, is the percentage of users who click your ad after seeing it in search results. It is calculated by dividing the number of clicks your ad receives by the number of times it was shown (impressions), then multiplying by 100. A higher CTR...
by SX Arya | May 29, 2026 | SEM Guides
CPC, or Cost Per Click, is the amount you pay each time a user clicks on your ad in a Google Ads campaign. It is the most fundamental pricing metric in search engine marketing the unit cost that directly determines how far your advertising budget stretches and how...
by SX Arya | May 26, 2026 | SEM Guides
Ad extensions are additional pieces of information you attach to your Google Ads that expand your ad beyond the standard headline and description. They can show your business phone number, links to specific pages on your website, your store location, customer reviews,...
by SX Arya | May 26, 2026 | SEM Guides
A negative keyword is a word or phrase you add to a Google Ads campaign to prevent your ads from appearing when that term is part of a user’s search query. While your regular keywords tell Google which searches should trigger your ads, negative keywords tell...
by SX Arya | May 25, 2026 | SEM Guides
Keyword match types are settings in Google Ads that control how closely a user’s search query must match your keyword before your ad is triggered. Choosing the wrong match type is one of the most common and most costly mistakes beginners make in SEM, because it...
by SX Arya | May 25, 2026 | SEM Guides
Quality Score is Google’s 1–10 rating that measures how relevant and useful your keyword, ad, and landing page are to the user who triggered the auction. A higher Quality Score directly lowers your cost per click and improves your ad position simultaneously...
