by SX Arya | May 26, 2026 | SEM Guides
Ad extensions are additional pieces of information you attach to your Google Ads that expand your ad beyond the standard headline and description. They can show your business phone number, links to specific pages on your website, your store location, customer reviews,...
by SX Arya | May 26, 2026 | SEM Guides
A negative keyword is a word or phrase you add to a Google Ads campaign to prevent your ads from appearing when that term is part of a user’s search query. While your regular keywords tell Google which searches should trigger your ads, negative keywords tell...
by SX Arya | May 25, 2026 | SEM Guides
Keyword match types are settings in Google Ads that control how closely a user’s search query must match your keyword before your ad is triggered. Choosing the wrong match type is one of the most common and most costly mistakes beginners make in SEM, because it...
by SX Arya | May 25, 2026 | SEM Guides
Quality Score is Google’s 1–10 rating that measures how relevant and useful your keyword, ad, and landing page are to the user who triggered the auction. A higher Quality Score directly lowers your cost per click and improves your ad position simultaneously...
by SX Arya | May 24, 2026 | SEM Guides
Ad Rank is the score Google calculates for every ad in every auction to determine where that ad appears on the search results page — or whether it appears at all. A higher Ad Rank wins a better position. A lower Ad Rank means your ad falls further down the page or...
