by SX Arya | Oct 4, 2026 | AI Strategy
AI Overviews on branded searches can introduce your business through someone else’s content before a customer visits your website. Therefore, ranking first for your brand name is only one part of the visibility question: you also need to inspect which sources...
by SX Arya | Oct 1, 2026 | AI Strategy
AI search can give someone a plausible conclusion before they open your website. If they follow a cited link, they may arrive ready to act but unable to explain the evidence or exceptions behind the answer. That changes the job of a landing page: it should let the...
by SX Arya | Sep 30, 2026 | AI Strategy
Google Discover Dive Deeper introduces an important publisher question: what happens between someone noticing a story and reaching the source? In the announced test, a button opens an AI-generated topic overview with links to related coverage. The experiment starts...
by SX Arya | Sep 29, 2026 | AI Strategy
A clickable phrase in an AI answer can look like an invitation to visit a source. But some reported Google AI Overview links to AI Mode lead to another Google experience instead. For publishers, that makes the destination of a link just as important as its appearance....
by SX Arya | Sep 28, 2026 | SEO Guides
Low hanging fruit SEO means choosing worthwhile search improvements that require relatively little work. However, an easy edit is only a useful opportunity when there is a credible reason it will help the right audience. Changing a title takes minutes. Discovering...
