This report matters because it shows which pages already earn backlinks, and those pages can help improve SEO when you update them, add internal links, and turn the data into action.
In this guide, you will learn how to find the report, export it, analyze it with ChatGPT, and use the results to grow the rest of your site.
Quick Answer: What Are Top Linked Pages?
Top linked pages are the pages on your website that receive the most backlinks from other websites.
In Google Search Console, this data appears inside the Links report under external links. Google explains that the Links report can show who links to you, your top linked pages, top linking sites, and top linking text.
However, the report is not a full backlink universe. Google says pages are grouped by canonical URL, duplicate links are combined, tables are limited to 1,000 rows, and the report shows a sample of internal and external links rather than every link.
Why Top Linked Pages Matter for SEO
For example, if one beginner SEO guide has many backlinks, that page can support related articles through internal links. As a result, the page becomes more than a popular article. It becomes a useful entry point for your topic cluster.
The top linked pages report can help you find:
- pages with the most backlinks
- old pages that still attract links
- content formats people like to reference
- pages that need fresh updates
- internal link opportunities
- backlink opportunities for similar content
- weak pages that need more link support
Because of this, do not only export the report and save it. Read it like a map of what your audience and other websites already value.
How to Find Top Linked Pages in Google Search Console
Finding the report is simple.
Follow these steps:
- Open Google Search Console.
- Choose your website property.
- Click Links in the left menu.
- Go to External links.
- Find Top linked pages.
- Click More to expand the report.
- Export the data.
This gives you a list of pages on your site that have backlinks from other sites.
Meanwhile, do not confuse top linked pages with top linking sites. Top linked pages are your URLs. Top linking sites are the domains that link to you.
What the Top Linked Pages Report Can Tell You
The top linked pages report helps you understand which content already earns attention.
For example, your most linked pages may be:
- beginner guides
- research articles
- statistics pages
- free templates
- tools
- comparison posts
- tutorials
- opinion pieces
- case studies
If several pages in one topic attract links, that topic may deserve a bigger content cluster. In contrast, if your most important service page has no backlinks, you may need a better backlink plan for that page.
Use the report to answer these questions:
- Which pages attract the most links?
- Are those pages still updated?
- Do those pages link to related articles?
- Are they helping commercial or important pages?
- What topics are naturally link-worthy?
- Which linked pages need better titles, CTAs, or internal links?
This makes backlink analysis more practical.
How to Analyze Top Linked Pages with ChatGPT
ChatGPT can help you turn exported link data into a cleaner SEO action plan.
OpenAI’s help center says ChatGPT can analyze uploaded files, answer questions about data, summarize rows, identify trends and outliers, create tables or charts, and run Python-based calculations when useful. It also recommends using structured spreadsheets with clear column names and one record per row.
So, before uploading your export, clean the file if needed.
Use simple columns like:
- page URL
- link count
- topic
- content type
- last updated date
- target internal links
- action needed
Then upload the file and ask ChatGPT to analyze backlinks with ChatGPT prompts that focus on decisions, not just summaries.
ChatGPT Prompts for Top Linked Pages Analysis
Use this prompt first:
Analyze this Google Search Console top linked pages export.
Find:
1. Pages with the most backlinks
2. Pages that should be updated
3. Pages that should pass internal links to important pages
4. Pages that look outdated or weak
5. Content topics that attract the most links
6. SEO actions I should take this week
Next, use this prompt for topic clusters:
Group these top linked pages by topic cluster.
For each cluster, show:
- Top linked page
- Link count
- Suggested internal links to add
- Content update priority
- New article ideas based on backlink demand
Finally, use this prompt for action planning:
Create a backlink audit action plan from this top linked pages report.
Sort the recommendations into:
- Update now
- Add internal links
- Create supporting content
- Use for outreach
- Monitor only
These prompts help turn the links report into a usable backlink report.
What to Do After Analyzing Top Linked Pages
The goal is not to admire pages that already have links.
The goal is to use them better.
| Finding | Action |
|---|---|
| One guide has many backlinks | Update it and add internal links |
| Old article still earns links | Refresh facts, screenshots, and CTA |
| Informational page gets many links | Link it to related hub or service pages |
| One topic attracts many links | Build a topic cluster around it |
| Important page has no backlinks | Add it to outreach planning |
| Linked page has weak title or meta | Improve CTR and search intent alignment |
For example, if your backlink report shows that a free SEO checklist gets many links, add internal links from that checklist to deeper guides. Then, create related articles that support the same topic.
This helps one strong page support more of your website.
Common Mistakes When Reading Top Linked Pages
The biggest mistake is treating the report like a vanity metric.
A page with many backlinks is useful only if it supports your SEO goals.
Avoid these mistakes:
- only counting backlinks
- ignoring internal link opportunities
- leaving old linked pages outdated
- not checking whether the page still matches search intent
- ignoring pages with few but high-quality links
- assuming GSC shows every backlink
- not combining the report with backlink quality checks
- uploading messy data to ChatGPT with unclear columns
Instead, use the report to decide what to update, connect, protect, or build next.
FAQs About Top Linked Pages
What are top linked pages in Google Search Console?
Top linked pages are the pages on your website that receive the most backlinks from other websites inside the Google Search Console links report.
Where do I find top linked pages in GSC?
Open Google Search Console, choose your property, click Links, then check External links and open the Top linked pages report.
Does Google Search Console show every backlink?
No. Google says the Links report is not a comprehensive list of every link and shows a sample of internal and external links.
Can ChatGPT analyze a Top Linked Pages export?
Yes. ChatGPT can analyze uploaded spreadsheets, summarize rows, find trends, and create tables or charts when the file is structured clearly.
What should I do with pages that have many backlinks?
Update those pages, improve their internal links, refresh outdated sections, and use them to support related articles or important pages.
How often should I check top linked pages?
For most beginner sites, checking once a month is enough. However, review it more often during active link building, major content updates, or traffic drops.
Conclusion
Top linked pages show which pages already earn backlinks, but the real SEO value comes from what you do after finding them.
Use Google Search Console to export the report, then use ChatGPT SEO analysis to group pages, find update opportunities, suggest internal links, and create a backlink audit action plan. As a result, your linked pages can support more than themselves. They can help the rest of your site grow.
If you want help analyzing Google Search Console backlinks, turning GSC top linked pages into internal link opportunities, or building a safer backlink strategy, join the Scale Xpert Discord community.
